Cheswick Capital Acquires Leading UK Dog Treats Company. April 2022.

Cheswick Capital specialises in turnaround and restructuring of UK SME businesses. It has acquired 100% of the equity of Excalibur Pet Supplies Limited on 5th April 2022.

The business supplies natural digestion-friendly dog treats and trades online direct to thousands of consumers (and their special pets!) and through the trade to over 350 small pet shops. 

Founder and product developer of Excalibur, John Pemberton, created the business, trading as “Jaspers Choice” in 2019, after experiencing his dog’s digestion issues first hand. As a result of his careful research and Jasper’s expert nose, all of these treats are guaranteed to be natural – with no added grains, no artificial colouring or preservatives that could upset a dog’s constitution, “they are all just air-dried goodness” said Mr Pemberton.

“With over 12.5 million dogs in the UK and many with sensitive digestion, we believe the market potential for Jaspers Choice is huge in the UK alone, said Cheswick Capital founder and managing director Keith Steven.

“We plan to grow the Jaspers Choice product range to include natural dog supplements too. Cheswick plans to grow both the B2B and the B2C businesses, over the next 24 months, with the introduction of new capital and new management to drive the turnaround of the business. Over time we will look to acquire other dog and cat brands in this sector and we aim to build up a quality management team to oversee the company’s growth”.